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LinkedIn (Editorial)

Developed 1st social video strategy

Directed production teams to level up our short form storytelling techniques both on and off LinkedIn.

  • Collaborated with high profile guests and internal teams to produce insightful social interviews

  • 1.5M views on LinkedIn in first 6 months, an increase of 15,475 percent

  • IG engagement rate increased 15,488 percent in first 6 months




Gizmodo & io9

Templatized 10-20 second funny videos 

Created multiple short video templates on IG to promote Gizmodo articles in engaging way.

  • Fueled 1K MoM follower growth on Instagram

Leveraged user-generated content

io9's audience loves opinions. I repurposed their opinions into content for the site to create cycle of engagement.

  • Prompted engagement from famous actors, such as Marvel's Simu Liu

  • Facebook posts reached 590M people in 1 year

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