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LinkedIn (Editorial)

Developed 1st social video strategy

Directed production teams to level up our short form storytelling techniques both on and off LinkedIn.

  • 1.5M views on LinkedIn in first 6 months, an increase of 15,475 percent

Implemented a declarative voice

Transformed brand voice from corporate to declarative and value-driven.

  • IG engagement rate increased 15,488 percent in first 6 months

Created a knowledge marketplace

Leveraged LinkedIn's access to professionals across industries to create unique value for audience on social.

  • Instagram followers grew 46.39 percent in 6 months



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Gizmodo & io9

Templatized 10-20 second funny videos 

Created multiple short video templates on IG to promote Gizmodo articles in engaging way.

  • Fueled 1K MoM follower growth

Leveraged user-generated content

io9's audience loves being asked their opinion. I repurposed their answers into content for the site to create cycle of engagement.

  • Facebook posts reached 590M people in 1 year

Justice For Hire

Directed "#HeroesWorldwide"campaign

For this app onboarding campaign, I filmed, edited, and released a series of stunt punch videos featuring new users.

  • Highest engagement rate of all content types on Justice For Hire's Instagram and YouTube.

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