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LinkedIn (Editorial)

Developed LinkedIn's 1st social video strategy, paving the way for investment in a video tab in March 2024.

  • Increased video views on LinkedIn by 520% in 1st year

  • Grew engagement by 15,000% on Instagram and LinkedIn within 6 months

  • Led production and development of the #1 viewed video in the history of LinkedIn News




Gizmodo & io9
@gizmodo & @io9dotcom (my last posts were May 2022)

Developed 10-20 second video strategy

Leveraged the staff's humor to create multiple short video templates on IG to promote Gizmodo & io9 articles in engaging way.

  • Fueled 1K MoM follower growth on Instagram

Leveraged user-generated content

io9's audience loves opinions. I repurposed their opinions into content for the site to create cycle of engagement.

  • Prompted engagement from famous actors, such as Marvel's Simu Liu

  • Facebook posts reached 590M people in 1 year

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