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Clients/projects

LinkedIn (Editorial)
@linkedinnews

Developed 1st social video strategy

Directed production teams to level up our short form video strategy both on and off LinkedIn.

  • Collaborated with high profile guests and internal teams to produce insightful and engaging social interviews

  • Led production and development of the #1 viewed video in the history of LinkedIn News

  • 34.3 million annual video views, up 520% YoY

  • 15,000% increase in engagement on Instagram and LinkedIn in first 6 months

 

 

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Gizmodo & io9
@gizmodo & @io9dotcom (my last posts were May 2022)

Developed 10-20 second video strategy

Leveraged the staff's humor to create multiple short video templates on IG to promote Gizmodo & io9 articles in engaging way.

  • Fueled 1K MoM follower growth on Instagram

Leveraged user-generated content

io9's audience loves opinions. I repurposed their opinions into content for the site to create cycle of engagement.

  • Prompted engagement from famous actors, such as Marvel's Simu Liu

  • Facebook posts reached 590M people in 1 year

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