Talent I've worked with:
Events I've covered & organizations I've
worked w/:
Barack Obama, Kevin Love, Chloe Flower, Toto Wolff, Caroline Wanga, Mark Cuban, Jonathan Adler, Terry Crews, Richard Branson, Deepak Chopra, Bozoma Saint John, Huma Abedin, Guillermo Del Toro, Melissa Etheridge, Dara Khosrowshahi, Sloane Stephens, Carla Harris, Brooke Baldwin, Logan Aldridge, Seth Godin, Ray Dalio, Jose Andres, Satya Nadella, and more.
ESSENCE, AfroTech, AdColor, San Diego Comic-Con, Coachella, Writers Guild of America East, New York Comic Con, Florida Gators, and LinkedIn's Talent Connect.
Clients/projects
LinkedIn (Editorial)
Developed LinkedIn's 1st social video strategy, paving the way for investment in a video tab in March 2024.
-
Strategy proved video works on LinkedIn, resulting in video tab in Spring 2024
-
Increased video views on LinkedIn by 520% in 1st year
-
Grew engagement by 15,000% on Instagram and LinkedIn within 6 months
-
Led production and development of the #1 viewed video in the history of LinkedIn News
Gizmodo & io9
@gizmodo & @io9dotcom (my last posts were May 2022)
Developed 10-20 second video strategy
Leveraged the staff's humor to create multiple short video templates on IG to promote Gizmodo & io9 articles in engaging way.
-
Fueled 1K MoM follower growth on Instagram
Leveraged user-generated content
io9's audience loves opinions. I repurposed their opinions into content for the site to create cycle of engagement.
-
Prompted engagement from famous actors, such as Marvel's Simu Liu
-
Facebook posts reached 590M people in 1 year
